For the 2009 launch of England's national team soccer kit, we at Anomaly partnered with Umbro to create the Tailored by England campaign. One facet of the campaign highlighted the dizzying diversity of England's population. 198 people, each from a different country of origin but now a resident of England, were photographed wearing the new jersey by photographer Finlay Mackay. I built enough production files to fill London's Trafalgar Square with posters of each of the 198 representatives.
Tailored_7.jpg
Tailored_4.jpg
Tailored_1.jpg
 I also built and organized production files for London Underground station dominations, like this one.
 And finally, I built 198 more files that were printed and installed on a wall at the National Geographic Society in conjunction with the launch of the kit.
prev / next