For Gap's 2014 Holiday ad campaign, I put stripes on Gap's iconic and rarely-futzed-with logo. Amazingly, the client approved it, probably because it took their signature striped sweaters as inspiration. I then developed three variations: one for men, one for women, and a generic brand version that could be used for either. 
 Together with designer James Hughes, I also developed a style guide for the campaign, including usage guidelines for the stripy brand mark.
 The logo was used in all channels of the campaign, including print ads, OOH, and online.
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